Concept
An app that helps people to order snack for a movie theater
Empathize, Ideate, UX research, Wireframe, Prototype, Usability testing, UI design, Adaptive design
Concept creator, UX designer
My role
Target audience
People who visit cinema regularly aged 18-60 who are proficient with mobile apps.
Challenges and constraints
PurposeA lot of people got used to buying snacks from a cashier right before a movie. Which makes crowds. We have to convince them to stick to the app and unload cafeterias.
BenefitsWe need to provide benefits from buying from the cafeteria, for example, healthy food choices and delivery to the seat
UsablityThe product has to be intuitive, easy to use, logically designed.
User Research
Initial design concept
Sketches and wireframes
User Testing results
Unmoderated usability study, 5 participants
Findings
- ExplanationParticipants couldn't understand the concept of testing low-fidelity prototype. Since not all functions don't work, they were frustrated for first time
- Good user flow5 out 5 participants completed the task
- Choose delivery2 participants were frustrated on that screen
App high fidelity mockups
