An app that helps people to order snack for a movie theater
Concept
My role
Concept creator, UX designer
Empathize, Ideate, UX research, Wireframe, Prototype, Usability testing, UI design, Adaptive design
Target audience
People who visit cinema regularly aged 18-60 who are proficient with mobile apps.
Challenges and constraints
Purpose
A lot of people got used to buying snacks from a cashier right before a movie. Which makes crowds. We have to convince them to stick to the app and unload cafeterias.
Benefits
We need to provide benefits from buying from the cafeteria, for example, healthy food choices and delivery to the seat
Usablity
The product has to be intuitive, easy to use, logically designed.
User Research
Initial design concept
Sketches and wireframes
User Testing results
Unmoderated usability study, 5 participants
Findings
Explanation
Participants couldn't understand the concept of testing low-fidelity prototype. Since not all functions don't work, they were frustrated for first time
Good user flow
5 out 5 participants completed the task
Choose delivery
2 participants were frustrated on that screen
App high fidelity mockups
