UX design case study (2022)
Snack ordering app for a movie theater
Age: 18–45
Income: Middle to high
Traits:
"I don’t want to leave my seat or miss the movie.”
Income: Middle to high
Traits:
- Hate lines and missing scenes
- Heavy app users (Uber Eats, DoorDash, mobile banking)
- Expect frictionless, “premium” experiences
- Will pay extra for convenience
"I don’t want to leave my seat or miss the movie.”
Target Audience
An app that helps people to order a snack in a movie theater
Concept
Challenges and constraints
Purpose
A lot of people got used to buying snacks from a cashier right before a movie. Which makes crowds. We have to convince them to stick to the app and unload cafeterias.
Benefits
We need to provide benefits from buying from the cafeteria, for example, healthy food choices and delivery to the seat
Usablity
The product has to be intuitive, easy to use, logically designed.
User Research
Initial design concept
Sketches and wireframes
Usability Testing results
Unmoderated usability study, 5 participants tested low-fi prototypes
Findings
Explanation
Participants couldn't understand the concept of testing low-fidelity prototype. Since not all functions work, they were frustrated for first time
Good user flow
5 out 5 participants completed the task
Choose delivery
2 participants were frustrated on the "Checkout" screen
App high fidelity mockups
