Product Designer Portfolio
Designing high-converting digital products that drive growth and revenue
About Me
I’ve led multiple end-to-end website redesigns, improving structure, usability, and overall product experience. These efforts resulted in measurable performance improvements, including increasing conversion rates from ~3% to 6–7% in key flows.
My work focuses on balancing user needs, business goals, and clarity to create scalable, high-performing experiences. I approach design with a product mindset — thinking beyond visuals to drive growth, engagement, and revenue.
I collaborate closely with cross-functional teams and bring a strategic, detail-oriented approach to every project. I’m especially passionate about e-commerce, conversion optimization, and building design systems that support fast-growing products.
My work focuses on balancing user needs, business goals, and clarity to create scalable, high-performing experiences. I approach design with a product mindset — thinking beyond visuals to drive growth, engagement, and revenue.
I collaborate closely with cross-functional teams and bring a strategic, detail-oriented approach to every project. I’m especially passionate about e-commerce, conversion optimization, and building design systems that support fast-growing products.
+3-6%
Median Conversion Growth
~5000
Website visitors from social media organic growth
200+
Pages created within past 2 years
Education
Institute of Economics and Culture,
Bachelor of Arts, Drafting Artist – 2013
Contented School,
Re-Qualification Diploma; UX Designer – 2024
Certifications
Google Coursera Certificate – 2023
UX Design Certification Program
3D Visualization in Corona Render– 2022
Product & environment modelling
Graphic Design – 2017,
3-month class, basics of graphic design
Institute of Economics and Culture,
Bachelor of Arts, Drafting Artist – 2013
Contented School,
Re-Qualification Diploma; UX Designer – 2024
Certifications
Google Coursera Certificate – 2023
UX Design Certification Program
3D Visualization in Corona Render– 2022
Product & environment modelling
Graphic Design – 2017,
3-month class, basics of graphic design
Work Experience
Senior UX Designer
The Wellness Company , 2022 - 2026
Led end-to-end product design across e-commerce platform, product experience, packaging, and marketing assets.
Redesigned website UX and product pages, increasing conversion rate from 3% to 6–7% within 2 months.
Contributed to scaling revenue from $120K/month to $400K/month, with peak sales exceeding $1M during high-demand periods.
Led full website redesign and migration from Shogun to Shopify, improving structure, usability, and performance.
Collaborated with CRO team on A/B testing initiatives to optimize product presentation and conversion flows.
Developed scalable design systems and mockup frameworks used across marketing and product teams.
Senior UX Designer
The Wellness Company , 2022 - 2026
Led end-to-end product design across e-commerce platform, product experience, packaging, and marketing assets.
Redesigned website UX and product pages, increasing conversion rate from 3% to 6–7% within 2 months.
Contributed to scaling revenue from $120K/month to $400K/month, with peak sales exceeding $1M during high-demand periods.
Led full website redesign and migration from Shogun to Shopify, improving structure, usability, and performance.
Collaborated with CRO team on A/B testing initiatives to optimize product presentation and conversion flows.
Developed scalable design systems and mockup frameworks used across marketing and product teams.
Searching for a designer who hits every deadline? Contact me. Let's grow your business together.
Mission Viejo, CA
Phone: +1 929 339 4355
Email: info.prdsgn@gmail.com
Phone: +1 929 339 4355
Email: info.prdsgn@gmail.com
