When I first joined, the website was hastily built — it was difficult to use and visually unappealing. During my first year, together with the marketing director, we completed a full rebranding and website redesign, guided by user needs and current trends. I designed all the pages and built the site on the Shogun platform. Currently, we are undergoing a second phase of redesign — one that is more polished and aligned with the new product lines launched this year.

My work on packaging began during my freelance period, when the product range included only the core lines. Over the past year, a major product line — the Revive Series — was launched. The challenge lay in the variety: it included over five types of packaging (jars, bottles, droppers, pouches, and Rx vials), and each product required two versions of the design — one for Rx and one for OTC. I developed the visual concept and personally hand-drew most of the artwork for the series. My primary role now involves managing an outsourced designer to ensure strict adherence to brand guidelines. I also occasionally assist with creating or refining artworks when needed.

In my marketing design work, I focus on evoking user emotions. I believe this is essential not only for capturing attention but also for clearly and quickly communicating the product’s purpose and target audience. I’ve created dozens of promotional assets for targeted ads, holiday campaigns, and sales banners. I also developed the concept for our Black Friday and Cyber Monday campaign, which was later implemented as a full 360° campaign.

In my work, I place great emphasis on content, as I believe it’s a key element of strong design. For The Wellness Company, I created a library of mockup files (rendered in 3D with label overlays in Photoshop), which are now actively used by other team members working on packaging. I also produce aesthetically pleasing product photography when needed.